日期: 2026 年 1 月 12 日

邁阿密 & 阿布扎比, 2026年1月12日 - (亞太商訊 via SeaPRwire.com) - 阿根廷足球協會（Argentine Football Association，AFA），現任 FIFA 世界盃冠軍，與 Verofax 達成合作，後者成為其獨家 AI 合作夥伴，共同推出 Vamos Argentina —— 一個由 AI 驅動的球迷互動體驗平台，旨在將阿根廷超過 9 億名球迷轉化為微型影響者（micro influencers），同時以遠低於傳統網紅行銷和社交媒體推廣成本的方式為品牌賦能。Vamos Argentina 於邁阿密舉行的發佈活動上正式亮相。該平台開創了一個全新的數碼媒體類別，使球迷能夠通過安全、模板化、由生成式 AI（GenAI）驅動的圖像和影片，創作包含阿根廷球員及比賽日場景的品牌化內容（UGC），並可即時發佈至其偏好的社交媒體平台。Vamos Argentina 同時開闢了一個全新的品牌贊助渠道，使品牌能夠觸達 40 億體育內容關注者——並非通過傳統廣告形式，而是通過由 GenAI 驅動、融合品牌與產品的球迷互動體驗實現傳播。該模式由 AFA 球迷社群的高度熱情與 Verofax 獨有的 agentic AI 技術共同驅動。通過 Vamos Argentina，平台激勵球迷圍繞阿根廷球員創作互動體驗內容，包括自拍、影片以及體育知識類遊戲；每一次內容發佈均無縫整合品牌素材，同時平台確保合規性、品牌安全，並在數以百萬計的內容發佈中維持贊助商曝光的一致性與可控性。將球迷熱情轉化為品牌影響力AFA 首席行銷官 Leandro Petersen 表示：“我們與 Verofax 的合作為 AFA 開啟了全新篇章。Vamos Argentina 為全球球迷提供了一種通過獨特 AI 體驗實現互動的全新方式，推動了國際化增長。同時，該平台也打造了一個極具影響力的贊助渠道，為品牌提供可衡量的廣告支出回報率（Return on Ad Spend，ROAS），並以可複製、可擴展的方式，與我們遍佈全球的球迷群體建立深度互動。”Verofax 首席執行官 Wassim Merheby 補充表示：“AFA 正在率先將官方 GenAI 體驗打造為品牌贊助商的全新合作渠道。通過基於球員進行 AI 引擎訓練，我們能夠以遠低於傳統成本的方式，交付融合贊助商品牌的真實 AI 驅動體驗。憑藉 AFA 超過 1 億名關注者、2.5 億至 5 億場均觀賽人群，以及球員合計 9 億名粉絲規模，Vamos Argentina 提供了前所未有的覆蓋範圍與互動能力。”精準、可擴展、可衡量在發佈活動現場進行的現場示範展示了球迷如何在數秒之內成為微型影響者。只需一張照片，AI 即可生成沉浸式互動場景，內容涵蓋真實球員、官方球衣、AFA 專屬背景以及品牌化產品植入，並可即時分享至社交平台。每一條內容均承載贊助商品牌標識，在各大社交網絡中放大由球迷自發驅動的真實內容傳播力。對於贊助商而言，該平台可為每一項品牌行銷活動提供有保障的球迷內容發佈量，以遠低於傳統網紅行銷的 CPM 成本，觸達數以百萬計的精準體育內容關注者。所有行銷活動均由 Verofax 進行全流程管理，並通過遊戲化的球迷互動體驗及激勵機制（包括 VIP 門票、簽名紀念品及專屬見面會）推動球迷參與度與互動深度。2026 年世界盃前的限量合作機會鑑於贊助名額有限，AFA 將於 2026 年 1 月 起正式推廣相關贊助方案，並通過一項全球整合行銷活動，激活遍佈全球的球迷群體。如需了解如何贊助 AFA 推出的、融合您品牌與產品的 AI 驅動球迷互動體驗，請訪問： https://afa.verofax.com  關於 Argentine Football Association (AFA)Argentine Football Association (AFA) 是阿根廷足球的官方管理機構，負責監管國內各級足球賽事，並在全球範圍內代表阿根廷參賽。作為現任 FIFA 世界盃冠軍 的所屬機構，AFA 擁有全球最具熱情與影響力的球迷群體之一。更多資訊請訪問：www.afa.com.ar 關於 VerofaxVerofax 成立於 2019 年，是一家領先的 AI 科技公司，致力於提供下一代客戶、贊助商及球迷互動解決方案。Verofax 深受包括 AB InBev、FC Barcelona、Emirates Airways 和 Microsoft 在內的多家《財富》100 強企業信賴，業務覆蓋 50 多個市場，提供 Agentic AI 互動體驗 及 全息顯示解決方案（Holobox），用於打造高度沉浸式的互動體驗。了解更多資訊，請訪問：www.verofax.com/afa ，或聯絡 info@verofax.com  聯絡資訊Neha Sharma, neha.sharma@verofax.com, Sadra Azzi, info@verofax.com, 電話: +1 323 304 0626Verofax is social! Follow Verofax on Facebook, LinkedIn, YouTube, Instagram and x. Copyright 2026 亞太商訊 via SeaPRwire.com. All rights reserved. www.acnnewswire.com

MIAMI, FL & ABU DHABI, January 12, 2026 – (ACN Newswire via SeaPRwire.com) - The Argentine Football Association (AFA), reigning FIFA World Cup champions, has teamed with Verofax, its exclusive agentic AI partner, to launch Vamos Argentina, an AI-powered fan experience platform designed to transform Argentina's 900+ million fans into micro-influencers, while promoting brands at a fraction of traditional influencer and social marketing costs.Unveiled at a launch event in Miami, Vamos Argentina introduces a unique Digital Media category that lets fans create branded experiences with secure, templated GenAI-driven images and videos featuring Argentine players and matchday scenes (UGC), and instantly post them to their preferred social platforms.Vamos Argentina unlocks a new brand sponsorship channel as well, giving brands the ability to reach 4 billion sports followers, not through advertising, but through GenAI-driven fan experiences featuring brands and products - powered by AFA’s passionate fan pool and Verofax's unique agentic AI technology.Through Vamos Argentina, fans are incentivised to create AI-driven experiences with selfies, official players, videos and memorabilia, with each post integrating brand assets while the platform ensures compliance, brand safety and consistent sponsor visibility across millions of posts.Transforming Fan Passion into Brand InfluenceLeandro Petersen, Chief Marketing Officer of AFA, said: "Our partnership with Verofax opens a new chapter for AFA. Vamos Argentina is a revolutionary platform for fans worldwide to connect through generative AI experiences and drive international growth. It also creates a powerful sponsorship channel, providing brands with a measurable Return on Ad Spend (ROAS) and a repeatable, scalable way to engage with our global AFA fan base."A new chapter for AFA: Verofax CEO Wassim Merheby, Argentina Head Coach Lionel Scaloni and AFA Marketing Chief Leandro Petersen launching Vamos Argentina in Miami.Wassim Merheby, CEO of Verofax, added: "AFA is pioneering official GenAI experiences as a new channel for brand sponsors. By training AI engines on players, we deliver authentic AI-powered experiences featuring sponsors' brands at a fraction of the cost of traditional approaches. With over 100M AFA followers, 250-500M match viewers and 900M combined player followers, Vamos Argentina offers unprecedented reach and engagement."Targeted, Scalable, and MeasurableLive demos at the launch event showcased how fans can become micro-influencers in seconds. With a single photo, the AI creates immersive moments featuring real players, official kits, AFA backdrops, and branded product placements - ready for instant sharing. Each post carries sponsor branding, amplifying authentic fan-driven content across social networks.Sponsors benefit from guaranteed fan posts per brand campaign, reaching millions of targeted sports followers at unmatched CPM rates compared to traditional influencer marketing. Campaigns are fully managed by Verofax, with gamified fan experiences and incentives such as VIP tickets, signed merchandise, and exclusive meet-and-greets to drive participation and engagement.Opportunities Ahead of World Cup 2026With limited sponsorship slots available, AFA will begin promoting Vamos Argentina packages in January 2026, supported by a global marketing campaign to activate fans worldwide. To learn more about sponsoring AFA's AI-powered fan experiences featuring your brand and products, visit https://afa.verofax.com.About the Argentine Football Association (AFA)The Argentine Football Association (AFA) is the governing body of football in Argentina, overseeing national competitions and representing the country worldwide. Home to the reigning FIFA World Cup champions, AFA commands one of the most passionate fan bases worldwide. Visit www.afa.com.ar.About VerofaxFounded in 2019, Verofax is a leading AI technology company delivering next-generation customer, sponsor and fan engagement solutions. Trusted by Fortune 100 brands including AB InBev, FC Barcelona, Emirates Airlines and Microsoft, Verofax operates in over 50 markets, providing agentic AI experiences and holographic display solutions (Holobox) for interactive engagement. Learn more at www.verofax.com/afa or contact info@verofax.comContactNeha Sharma, neha.sharma@verofax.com, Sadra Azzi, info@verofax.com, Tel: +1 323 304 0626Verofax is social! Follow Verofax on Facebook, LinkedIn, YouTube, Instagram and x.-----Argentine Football Association (AFA) Argentine National Team (La Albiceleste)#Argentina #SeleccionArgentina #VamosArgentina #AFA #Albiceleste #LaAlbiceleste #TodosJuntos #ElijoCreer #CampeonesDelMundo #Scaloneta@afa @afaseleccion Copyright 2026 ACN Newswire via SeaPRwire.com. All rights reserved. www.acnnewswire.com