Formula 1 Appoints FanDuel as Its First U.S. Betting Partner

(AsiaGameHub) –   Formula 1 has appointed FanDuel as an official sports betting operator for the U.S. and Canada, marking the racing series’ first betting collaboration in the American market.

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Good to Know

• FanDuel is now the first U.S.-based betting operator to form a partnership with Formula 1.
• The agreement features betting guide materials and editorial integration across all F1 platforms.
• The announcement comes just as Formula 1 prepares for the Miami Grand Prix.

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FanDuel Secures New Role Across F1 Platforms

Formula 1 has integrated FanDuel into its North American betting strategy as interest in the series continues to rise across the U.S. and Canada.

The deal grants FanDuel betting integration across Formula 1’s platforms, plus editorial content and betting guide features linked to race weekends. For F1, this partnership introduces a regulated betting partner in two markets where the series has invested years in expanding its fan base.

Jonny Haworth, director of commercial partnerships at Formula 1, said:

“We’re thrilled to welcome FanDuel as our new Official Betting Operator for the United States and Canada—markets where enthusiasm and engagement with Formula 1 keep growing.

“As sports betting becomes a more prominent part of how fans—particularly those in the U.S.—interact with sports, it’s crucial we have a robust, well-established partner to execute our strategy and maintain our momentum in the market.”

The FanDuel partnership follows another recent betting agreement for F1. This past March, Formula 1 inked a multi-year deal with Betway covering Canada, Mexico, and several other global markets.

FanDuel also brings extensive league experience. The sportsbook already serves as an official partner of MLB, the NBA, and the WNBA, and now adds Formula 1 betting content to its portfolio.

Karol Corcoran, managing director of FanDuel Sportsbook, said:

“Being named an Official Betting Operator for Formula 1 is an exciting milestone as we upgrade our sportsbook product to deliver more interactive experiences for fans.

“Formula 1 generates a massive amount of real-time data, and our platform is designed to turn that into engaging betting opportunities for fans. This partnership will allow us to offer even more immersive, data-driven experiences throughout race weekends.”

The timing aligns with a North American segment of the F1 calendar. The Miami Grand Prix kicks off May’s races, while the Canadian GP at Circuit Gilles Villeneuve follows later. Oscar Piastri and McLaren head to Miami hoping to build on recent performance, though Piastri warned race weekends can still shift quickly.

As per Reuters, Piastri said:

“I think last year, and even 2024, we had a significant advantage at a track like this, but this year we don’t—so we’ll have to wait and see.

“I think it’s going to be a weekend full of changes, and we’ll need to stay ahead of things better than everyone else. If we can do that, there will still be opportunities to finish higher than we might expect.”