Seen.io and Xtremepush Collaborate to Integrate AI-Powered Personalized Video into iGaming CRM Journeys
(AsiaGameHub) - This collaboration links Seen.io’s personalized video platform with Xtremepush’s top-tier iGaming CRM and Loyalty solution, backed by shared client Superbet—who recorded a +2.2 percentage point (pp) uplift in First-Time Deposit (FTD) conversions and an 86% higher Net Promoter Score (NPS). Seen.io (an AI-driven personalized video platform) and Xtremepush (a leading CRM, engagement, and loyalty marketing platform for iGaming operators) have today revealed a strategic collaboration aimed at enabling operators to provide tailored one-to-one video experiences at scale within their current CRM and player engagement processes. This partnership combines two industry-leading tools: Xtremepush’s real-time customer data platform, omnichannel management system, and loyalty engine, along with Seen.io’s capability to automatically create and distribute personalized video experiences—triggered directly from any CRM or marketing automation platform. As part of this agreement, iGaming operators using Xtremepush can effortlessly integrate Seen.io’s personalized videos into their player lifecycle journeys—covering onboarding, FTD conversion, reactivation, VIP acknowledgment, and loyalty campaigns—with no extra technical burden. Proven in the Market: The Superbet Case Study This partnership is supported by a successful real-world case study featuring Superbet—one of Europe’s top sports betting and iGaming brands, and a mutual client of both Seen.io and Xtremepush. Superbet implemented personalized video in its new-player onboarding process, sending each registrant a custom welcome video (addressed by name) via email on the first day after sign-up. The campaign was tested through a strict two-month A/B trial against a standard email onboarding flow, yielding clear, impactful results: • +2.2 percentage point uplift in First-Time Deposit (FTD) conversions • 86% higher Net Promoter Score (NPS) among personalized video recipients vs. standard email • Email open rate of 37% vs. 29% average; video click rate of 7% vs. 2.3% average • 61% of video viewers felt ‘very motivated’ to place a first bet, vs. 48% in the control group Since then, Superbet has made personalized video a core component of its player engagement strategy. This approach was also featured at ICE 2025 in a joint presentation titled ‘Speeding Up FTD Conversions with Personalized Video’. “The boost in positive feedback and player motivation is extending player lifecycles and increasing retention rates. Seen.io has transformed our engagement strategy, and personalized video is now central to how we foster loyalty. Using these videos, we’re noticing players explore more and engage deeper.” — Andrei Popa, VP Online, Superbet. What This Partnership Offers Operators Operators using Xtremepush can now leverage Seen.io’s personalized video throughout the entire player lifecycle—with no extra technical hurdles. Xtremepush’s platform sends player data to Seen.io in real time via a webhook; Seen.io then creates and delivers a personalized video and thumbnail; the campaign is automatically launched through the operator’s chosen channel. Key use cases include: • Onboarding & FTD conversion: Custom welcome videos that guide players from sign-up to their first deposit • Reactivation: Reconnect with inactive players using content that highlights their past activity and favorite products • VIP & loyalty recognition: Commemorate milestones and reward players with experiences that feel unique and exclusive • Bonus & promotion delivery: Share welcome offers, free bets, and seasonal campaigns via video to stand out in busy inboxes This integration is CRM-driven, so operators’ marketing teams retain control over campaign logic, audience segmentation, and timing—while Seen.io manages all video creation and delivery infrastructure automatically, even at scale. “iGaming operators have put significant resources into their CRM systems, but the content they send through these platforms often looks identical to their competitors’. Personalized video changes this dynamic. When Seen.io joined the XP Partners Programme, it was a perfect match—a tested, high-impact feature that fits seamlessly into how our clients already operate. The Superbet results speak volumes, and we’re thrilled to offer this to operators across our network.” — Robbie Sexton, Director of Partnerships & iGaming, Xtremepush. “Xtremepush has developed one of the most advanced CRM platforms in the iGaming industry. What excites me most is the outcome when you add personalized video to this strong foundation at the perfect time. Superbet is living proof: a 2.2 percentage point FTD increase and an NPS almost twice that of standard emails. These aren’t small improvements—they’re a testament to the power of combining top-tier CRM infrastructure with personalized video.” — Marius Tungesvik, Director of Global Partnerships, Seen.io. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. 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