Meta Trials Instagram Plus in Select Countries

(AsiaGameHub) –   Meta has begun a trial of a paid subscription service for Instagram, named Instagram Plus, in a limited number of countries, as reported by TechCrunch. This test introduces enhanced Story capabilities and represents a new avenue for Meta as it investigates subscription models for its platforms, including Instagram, Facebook, and WhatsApp.

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Good to Know

• Instagram Plus offers Story functionalities not available in the standard version of the app.
• It is reported that users can view a Story without the creator being notified.
• Posts on social media suggest the test is active in Mexico, Japan, and the Philippines, with pricing specific to each country.

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Meta Adds Paid Story Features to Instagram Test

Stories are the primary focus of this new test. Subscribers to Instagram Plus gain the ability to watch Stories anonymously and also access data on how many times their own Stories have been rewatched. According to TechCrunch, subscribers can also search through their viewer lists, eliminating the manual process of scrolling through every name.

The service also provides subscribers with greater control over their Story’s audience. Beyond the standard Close Friends list, users can create an unlimited number of custom audience lists, selecting different groups for different posts. Additionally, users can extend a Story’s lifespan by an extra 24 hours and highlight one Story each week to feature it at the beginning of their Stories tray for their followers.

Meta is also evaluating a set of more expressive features within the same subscription. Subscribers can send an animated Superlike on Stories posted by others, introducing a new paid method of interaction within the app. Collectively, these features indicate Meta is gauging user willingness to pay for enhanced privacy settings, greater visibility, and more sophisticated tools for managing Story sharing.

While Meta has not officially confirmed the test markets, TechCrunch states that social media posts point to Mexico, Japan, and the Philippines. User-shared screenshots reveal a monthly cost of MX$39 in Mexico, ¥319 in Japan, and PHP 65 in the Philippines.