月份: 2026 年 4 月

(AsiaGameHub) -   Infingame is building a stronger presence in one of the fastest-growing segments of the iGaming industry, drawing on deep sweepstakes expertise to help operators and game developers unlock new opportunities for expansion. Over the past 12 months, sweepstakes have transitioned from a niche concept to a core priority area, especially in North America. The model has gained remarkable traction across the United States, with rising interest also growing in markets like Canada and Australia. This momentum is fueled by a fundamental shift in the way players interact with gaming products. “Sweepstakes deliver a completely unique user experience,” said Dmytro Kryvorchuk, COO at Infingame. “Through token-based systems, the focus shifts away from immediate financial gains and toward entertainment, in-game progression, and longer player sessions.” Infingame has positioned itself as a key bridge between traditional iGaming and the growing sweepstakes ecosystem. While its aggregation platform connects operators to more than 150 game providers, only a small portion of these providers currently offer content adapted for sweepstakes. To close this gap, Infingame collaborates closely with game studios to support their transition into the space. “Developing content for sweepstakes is not just a simple port of existing games,” Dmytro Kryvorchuk explained. “Studios have to rethink every element, from language and UX to mechanics and compliance. Terms like ‘bet’ or ‘cash’ often need full replacement, and dual-currency logic must be built into the core of the user experience.” Infingame supports this transition through technical integration, regulatory guidance, and a streamlined API that lets developers adapt and scale their content efficiently. The company also takes an active role in mentoring providers through the adaptation process, speeding up their entry into the sweepstakes market and expanding the pool of available content for operators. This collaborative approach has helped Infingame build a solid foothold in North America, where it partners with some of the region’s largest sweepstakes operators. As a result, new clients can be onboarded rapidly, with access to relevant content and practical expertise from day one. A key differentiator for Infingame is that its role goes far beyond basic aggregation. The company acts as a strategic partner, helping operators navigate the complex, often fragmented regulatory landscape. In North America, where rules vary widely between states, compliance remains a top core challenge. “We don’t just provide content — we help operators understand how to structure their platforms correctly,” Kryvorchuk said. “That covers everything from choosing the right mechanics and terminology to connecting them with legal advisors, payment providers, and financial partners that specialize in sweepstakes.” As the market matures, Infingame continues to invest in expanding its sweepstakes offerings. The company is actively onboarding new providers, sharing market insights, and supporting studios as they work through nuanced regulatory requirements. At the same time, Infingame is enhancing its player engagement toolkit. Early results have shown measurable increases in player activity and retention, especially when it comes to reactivating dormant users. Building on this momentum, new features including Challenges are being rolled out to give operators additional tools to drive engagement and differentiate their offerings in an increasingly competitive space. By combining content, technology, and hands-on expertise, Infingame is helping shape the future of sweepstakes, transforming it from an emerging trend into a sustainable, high-value segment of the global iGaming industry.   This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   PG Soft, a leading global digital mobile gaming firm, has been appointed as a key sponsor for SBC Summit Malta 2026, which will take place from April 28 to 30, 2026, at Malta’s InterContinental Hotel. As part of this sponsorship, PG Soft will gain top-tier brand visibility at the event. The company will be the exclusive sponsor of a large 3x2 meter LED screen located at the main entrance and welcome zone of SBC Summit Malta. This branded setup includes a fully customizable frame, producing a striking and engaging digital display that guarantees PG Soft’s logo, design materials, and promotional clips are easily seen by every attendee. PG Soft will also place its branding on the LED Walkway Tunnel, a space that thousands of delegates will traverse during the summit. This tunnel consists of two large 6-meter-wide LED walls forming a passage linking the exhibition hall to the lunch and conference zones, offering a high-impact platform for forplatform for brand exposure—with PG Soft’s video content and branding playing on a continuous loop throughout the event. SBC Summit Malta 2026 will continue to bring together key players from the entire gaming ecosystem—such such as operators, suppliers suppliers, affiliates, and regulators—with a sharp focus on Europe’s dynamic market environment. A spokesperson from PG Soft stated: “SBC Summit Malta is among the top events on the European iGaming calendar, and we’re delighted to be involved in the 2026 iteration. Our sponsorship underscores PG Soft’s ongoing commitment to supporting and participating in the events that are most critical to our industry.”   This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Alea is making its return to the SBC Summit Malta this year as a finalist in two categories: Game Aggregator of the Year and Employer of the Year. The company considers these two nominations to be fundamentally linked, underscoring its conviction that a superior product is built upon a foundation of a robust internal culture. Founder Alexandre Tomic and COO Ramon Glieneke are set to speak at the event, where they will delve into the operational challenges and technical trends currently shaping the sector. Malta continues to be the central hub for the iGaming industry's daily operations. With a substantial portion of the Alea team located on the island, the summit serves as a key meeting point for engaging with partners and recruiting talent. This local presence ensures the team remains closely attuned to the market's operational demands and the specific technical details of the European environment. Alea on Stage To contribute to the event’s focus on the future of the market, Alea’s leadership will participate in two panel discussions: Casino vs Sports: Can Gamification Truly Cross Over? Alexandre Tomic will take part in the Product Visionaries stage (April 29, 10:45h, Conference Room 2) to examine whether gamification can foster loyalty across different verticals or if its appeal is more specialized than widely believed. He will be joined by Brian Christner (Grand Casino Baden), Alexis Wicén (Unibo Ltd), and Mykhailo Kachanov (SlotCatalog.com), with Shahar Attias (Hybrid Interaction) moderating. The COO Horizon: Challenges and Opportunities in 2026/27 Ramon Glieneke will participate in the Risk, Regulation & Resilience stage (April 29, 15:00h, Conference Room 3) to talk about the significant operational hurdles and prospects that will characterize the industry in the coming two years. The panel includes Tim De Borle (Casumo), Chris McGowan (Scatters), and Tom McGovern (Flutter UKI), and will be moderated by Joe Streeter (iGaming Expert). The Tribe Behind the Tech The dual nominations emphasize the connection between Alea's internal "tribe" culture and the reliability of its technology. The firm sees its workplace environment as the core driver behind its API governance and platform stability. “Quality stems from a sense of ownership, not merely from execution. This principle has been central to Alea from the very beginning. We have consistently worked to create an environment and a tribe where individuals feel empowered and assume genuine responsibility for their creations. Being recognized for both our product and our culture is a significant achievement. It demonstrates that the foundation we have established is effective and that our team's methodology is uniform across all our activities,” said Alexandre Tomic, Founder of Alea. Meet the Tribe in Malta Alea will have a team on-site with expertise across multiple disciplines, including Business Development, Account Management, Partnerships, and Marketing. Located at Booth D22, the team is attending the SBC Summit Malta to assist partners, develop Q2 growth plans, and introduce new annual projects. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Push Gaming further enhances its leadership team by naming Jonathan Moretta as its new Head of Account Management. Bringing over six years of experience in the igaming industry, Jonathan has a track record of strengthening alliances with leading brands and fostering growth in crucial international markets. This move reinforces Push Gaming's strategic objectives for 2026, aligning with other planned expansions of its commercial and operational framework. Jonathan Moretta, Head of Account Management at Push Gaming, commented on his new position: “Push Gaming collaborates with many excellent partners, and I am eager to build on these vital connections. The exceptional standard of Push Gaming's portfolio is clear, and my aim is to mirror this quality in all our communications with key accounts—be it promoting established popular games or introducing new releases from our future pipeline.” Alistair Johnston, CCO at Push Gaming, also shared his thoughts on Jonathan’s appointment, stating, ”I am delighted to welcome Jonathan to our team. He will play a crucial role in executing Push Gaming's commercial strategy, providing front-line leadership with a demonstrated approach. Jonathan possesses a global network of important industry figures, supported by an exceptional ability to cultivate the strong partnerships that drive rapid expansion.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The integration provides operators with advanced segmentation, real-time engagement, and efficient CRM execution. The Mill Adventure (TMA), a platform provider focused on technology, has enhanced its player engagement offerings through an improved integration with Optimove. This development aims to empower iGaming operators to deliver more intelligent, personalized, and scalable player engagement with increased speed and accuracy. Optimove is recognized as the creator of Positionless Marketing and a leading player engagement solution for the iGaming industry. This strengthened integration introduces a robust set of features that enable operators to better understand, segment, and engage their player base. By utilizing Optimove's sophisticated segmentation capabilities, including its Target Group Discovery tool, operators can create detailed audience profiles and implement precise engagement strategies that cater to individual player behaviors and preferences. Through a direct connection with TMA’s proprietary bonus engine, operators can effortlessly initiate and distribute personalized rewards as part of their CRM campaigns, ensuring that player interactions are both timely and relevant. This is further supported by Optimove's function as a centralized hub for multichannel marketing, facilitating the delivery of transactional and marketing messages across various channels such as email, SMS, web, and mobile push notifications, as well as in-app messaging. TMA's platform already incorporates a wide array of engagement mechanics, such as cashback promotions, rewards available in a virtual shop, tournaments, and gamification elements like loyalty points, XP systems, and level-based progression. The integration with Optimove enhances the delivery of these tools, allowing operators to deploy them more effectively by leveraging data-driven insights, advanced segmentation, and automated CRM workflows. By consolidating segmentation, campaign management, engagement tools, and communication channels within a single system, TMA enables operators to reduce their dependence on multiple third-party solutions, optimize operational processes, and provide more consistent, data-driven player experiences. Bjørnar Heggernes, CCO at The Mill Adventure, stated: “Our objective is to equip operators with the essential tools needed to achieve meaningful, data-driven engagement at scale. This enhanced integration with Optimove strengthens our capacity to support highly personalized player journeys by combining advanced segmentation, real-time communication, and seamless reward delivery within a unified platform. “By bringing these functionalities together, we are assisting our partners in simplifying their operations while simultaneously delivering richer, more relevant experiences that foster long-term value.” Adi Dagan, Senior Director of Partnership at Optimove, commented: “The Mill Adventure’s iGaming operators stand to gain from its scalable and automated tools designed to optimize their casino offerings. With this integration, The Mill Adventure operators can utilize real-time data, advanced segmentation, and multichannel orchestration to deliver more pertinent player experiences and respond to them more rapidly. “Our collaboration with The Mill Adventure marks a significant advancement in empowering operators to implement more intelligent and effective CRM strategies. We are enthusiastic about supporting TMA’s ongoing growth as they enable operators to cultivate deeper, more meaningful relationships with their players.” For additional information about The Mill Adventure, please visit themill.io. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   AI-Powered Assistant for Affiliate Managers Poised to Reshape iGaming Affiliate Management TAG Media and Gamblitude have introduced affie.ai, a guided decision-making engine designed for iGaming affiliate managers. It merges TAG Media's collective affiliate management expertise, spanning over 150 years, with Gamblitude's operator-level data and analytics platform. affie.ai will be unveiled at the SBC Summit Malta (28–30 April). Representatives Elaine Gardiner, Alana Weldon, and Wojtek Sznapka will be on hand to showcase the platform to operators keen on securing one of the five inaugural launch partner positions. The Challenge affie.ai Addresses Affiliate management is central to an operator's acquisition strategy, requiring financial acumen, negotiation skills, data literacy, and market insight. However, the field lacks standardised training, a universally accepted playbook, or a safety net for flawed commercial decisions. While data is abundant, consistent and effective interpretation is not. Seasoned managers might understand the implications of a falling CPA trend in a particular market or when to renegotiate a revenue share deal. Inexperienced managers may miss these signals—a gap that costs operators revenue, talent, and competitive advantage. Even for veterans, finding the necessary time and patience to navigate complex systems to identify gaps and opportunities is increasingly difficult, hampering their ability to foster sustainable growth in their affiliate programmes. By embedding proven affiliate management expertise into the daily workflow, affie.ai empowers managers to make decisions based on actual programme data and industry best practices, enabling genuine proactivity with their affiliate partners. What is affie.ai? affie.ai is a guided decision-making engine, distinct from a dashboard or tracking platform. It is trained on real affiliate programme performance data and constructed using the strategic frameworks TAG Media has employed in launching 50+ programmes over the last ten years. For data, Gamblitude—founded by former STS chief technology officer Wojtek Sznapka and former STS chief sportsbook officer Piotr Cerlak—supplies the analytical core: a cloud-native data layer specifically engineered for iGaming operators. Consequently, affie.ai delivers specific, data-driven recommendations to affiliate managers on deal structures, partner performance, programme optimisation, and commercial risk. It eliminates the time and inconsistency involved in manually pulling reports and deciphering spreadsheets to drive performance forward. For operators, affie.ai offers measurable cuts in programme management overhead, quicker onboarding for new affiliate managers, retention of institutional knowledge despite team changes, and the agility to make fast commercial decisions that improve profitability. affie.ai equips affiliate managers with proactive power. Human Relationships, Enhanced Decisions Affiliate management is built on relationships. The trust between manager and affiliate is irreplaceable and fundamental to long-term value. affie.ai cuts through the clutter surrounding these relationships. Rather than questioning a deal's commercial viability, the affiliate manager enters the conversation with clear answers, allowing focus on the partnership. affie.ai enables human-led decisions with AI-powered precision, founded on real data instead of guesswork. Elaine Gardiner, Co-Founder of affie.ai states: “With 17 years of managing affiliate programmes for operators like Cherry Casino, Ninja Casino, and Rizk, I understand effective decision-making in this role and how seldom it is aided by proper tools. affie.ai takes the strategic approach our team uses daily and delivers it on demand and at speed: tailored to your programme, your data, and ready when your affiliate manager requires it.” Exclusive Six-Week Trial – Five Spots Available affie.ai is providing five operators with an exclusive six-week trial at no cost and with minimal setup. Operators connect their affiliate programme data, and their team uses the platform to gain fresh insights from their own numbers, facilitating quicker commercial decisions to drive growth. To schedule a meeting, email contact@affie.ai or visit www.affie.ai to express interest in using affie.ai to expand your affiliate programme. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Incentive Studios, the real-money gaming division of leading B2B games provider Incentive Games, has announced a new partnership with Hollywoodbets, South Africa’s premier betting operator. As part of this collaboration, two of Incentive Studios’ real-money titles, Mega Flight and Velocity, were made available on Hollywoodbets’ platform on April 7th. This marks the initial phase of the partnership, with free-to-play games set to be introduced later. This agreement signifies Incentive Games’ official debut in the South African market, further solidifying its presence in regulated markets worldwide. The successful launch of these games is a result of close cooperation between the Incentive and Hollywoodbets teams. Players can now experience Incentive Studios’ collection of crash and arcade games, with plans for additional content and initiatives as the partnership evolves. This partnership underscores Incentive Games’ ongoing dedication to providing top-tier real-money content for operators aiming to diversify their gaming portfolios, while simultaneously supporting Hollywoodbets’ commitment to offering innovative entertainment to its player base. Ahmed Baker, Chief Commercial Officer at Incentive Games, stated, “We are thrilled to partner with Hollywoodbets, the leading operator in South Africa, as we officially enter this dynamic and rapidly expanding market. The launch of Mega Flight and Velocity is merely the beginning, and we eagerly anticipate introducing more of our real-money games and free-to-play portfolio to their players as part of our long-term strategy in the region.” Wayde Dorkin, Head of Product at Hollywoodbets, commented, “We are excited to welcome Incentive Games to Hollywoodbets as part of our continuous effort to provide fresh, engaging, and innovative content to our players. The introduction of Mega Flight and Velocity adds a new dimension of interactive entertainment to our platform, and this partnership reflects our focus on collaborating with leading global suppliers to enhance our gaming offerings. We look forward to expanding this collaboration and delivering even more compelling experiences to our customers.”   This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

Per the company, Minor will oversee land-based gaming sales strategy and customer engagement throughout North America. (AsiaGameHub) -   BMM Testlabs announced it has appointed gaming industry executive Michael Minor as Senior Vice President & Business Development Leader for the North America Market (NAM). The company shared that Minor will lead land-based gaming sales strategy and customer engagement across North America, with a core focus on growing BMM’s market presence and strengthening its relationships with manufacturers, suppliers, and operators. Per BMM, Minor brings over 20 years of leadership experience to the role, and previously held senior positions at NEXTEQ, Pavilion Payments, and IGT. Kirk White, Global President, Land-Based Gaming & Inspections, said, “Michael is a well-respected leader with extensive experience across the North American gaming market. He understands our customer base, excels at building strong teams, and holds a proven track record of delivering consistent growth. With BMM’s full NAM coverage for certification services, we are thrilled to welcome Michael to BMM, where he will elevate our client engagement experience as we expand our service offerings across the region.” Minor said, “I am excited to join BMM Testlabs at such a pivotal moment for the company, as the entire industry deeply values the Compliance and QA services BMM provides. BMM has a strong reputation built around its focus on quality, speed, and integrity, and I look forward to collaborating with customers and teams across North America to support their ongoing growth and success.”   This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.