ICONIC21 Introduces Arrow Chase: A Revolutionary New iGaming Format

A category of its own. The first of its kind.

(AsiaGameHub) –   On 12 May 2026, iGaming content provider ICONIC21 unveiled Arrow Chase—a continuous experience featuring an arrow that perpetually moves across the screen toward multiplier blocks, introducing a game format entirely distinct from existing iGaming categories.

Every traditional iGaming format—whether slots, crash, roulette, or game shows—is structured around a cycle: something begins, something happens, and something ends. Players wait before starting again. This rhythm is so deeply embedded in casino game design that most providers no longer question it. ICONIC21 challenged this norm, and Arrow Chase represents their innovative response.

Why Is Arrow Chase Unique?

• No rounds, no resets, no dead time. The experience flows continuously, allowing players to join or exit at any moment.
• Instant payouts. Players choose which multiplier blocks to bet on. The more blocks the arrow hits, the greater the payout—received instantly.
• Genuinely multiplayer. All players watch the same arrow move simultaneously, creating shared tension unlike any solo RNG game can achieve.
• Easy to learn. With a visually intuitive design, players immediately grasp the action as the arrow strikes blocks across the grid.
• Prediction, evolved. Crash demonstrated how players engage with tension and timing; Arrow Chase builds upon that foundation.

Arrow Chase retains everything that made crash compelling while extending it further.

Arrow Chase enters a market that has repeatedly shown enthusiasm for truly original formats. Unlike crash, which unfolds in discrete episodes, Arrow Chase is continuous. While most RNG games are solitary, Arrow Chase is inherently multiplayer. And unlike conventional formats that require waiting, Arrow Chase is always in motion.

Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “Every few years, a breakthrough emerges that forces the industry to rethink what games can be. We believe Arrow Chase marks such a moment. We created a seamless experience—without rounds, resets, or interruptions—because we believe this is what the next generation of players will expect. What comes after Arrow Chase is a discussion we’re eager to explore.”

One of ICONIC21’s key strengths lies in its close collaboration with partners. The studio maintains ongoing dialogue with operators about player behavior, emerging trends, and which new formats are gaining traction. Arrow Chase emerged directly from these insights—a game crafted with a clear understanding of what today’s players are ready for.

Arrow Chase launches into a market that values authentic innovation. The category it introduces is so new that it doesn’t yet have a name. Whether called track games, arrow games, or something else entirely, that conversation has only just begun. ICONIC21 has already addressed the crucial question: what does this future look like.